What the #SaveMassEffect Graffiti Means for the Franchise's…
The graffiti shows how far fans will go to save a beloved franchise, but it remains to be seen whether such tactics will influence EA's decisions. For now, Mass Effect's future looks uncertain.
The graffiti shows how far fans will go to save a beloved franchise, but it remains to be seen whether such tactics will influence EA's decisions. For now, Mass Effect's future looks uncertain.
Key points - EA's Madrid office was vandalized with 'Save Mass Effect' graffiti, photos shared by Reddit user Ok_Link9625. - EA shut down BioWare and put Mass Effect on indefinite hold earlier this month. - A Save Mass Effect petition has reached 290,000 signatures. - Fans funded a Times Square billboard for #SaveMassEffect on October 26. - Bloomberg reported EA canceled Mass Effect 5 to focus on Star Wars Battlefront 3.
Timeline - Earlier this month: EA puts Mass Effect on indefinite hold and lays off BioWare staff. - Days after announcement: Fans launch Save Mass Effect petition, which grows to 290,000 signatures. - October 26: We Are Mass Effect funds a billboard in Times Square. - October 31: Graffiti reading 'Save Mass Effect' appears outside EA's Madrid office.
FAQ
Q: Why are fans spray-painting 'Save Mass Effect'? A: Fans are frustrated that EA put the series on hold and shut down BioWare, so they're using graffiti to demand the franchise continue.
Q: Has the #SaveMassEffect campaign achieved anything? A: So far, EA hasn't changed its plans. The petition has 290,000 signatures and billboards have gone up, but EA reportedly canceled Mass Effect 5.
Q: What is the Save Mass Effect petition? A: It's a fan-made petition asking EA to continue the Mass Effect series. It quickly gathered 290,000 signatures after the franchise was put on hold.
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