What Xbox's Supply Shortage Claim Means for Your Next Consol…
If supply isn't the real bottleneck, Xbox's hardware slump may reflect softer demand—something players should weigh as prices rise and the business reset continues.
If supply isn't the real bottleneck, Xbox's hardware slump may reflect softer demand—something players should weigh as prices rise and the business reset continues.
Key points - Xbox CEO Asha Sharma said console sales remain supply constrained with more demand than available consoles. - In the US, Xbox Series X|S consoles are available at Best Buy, Target, Walmart, and Xbox's website. - Circana's Mat Piscatella said data does not suggest stock is the biggest driver of Xbox hardware performance. - Xbox Series X|S hardware sales continue to set new record lows in the US. - Xbox raised console prices again in August amid Sharma's business reset.
Timeline - June: Xbox chief strategy officer Matthew Ball argues there is a supply-side issue with Series X|S. - Recent quarter: Xbox revenue declines 2% year over year, an improvement from the prior quarter's 10% drop. - August: Xbox increases console prices again. - Recently: Xbox COO Helen Chiang exits after being promoted just months earlier.
FAQ
Q: Can you actually buy an Xbox Series X|S right now? A: In the US, yes—consoles are listed at Best Buy, Target, Walmart, and Xbox's own website, which skeptics say undercuts the supply shortage claim.
Q: Why is Xbox blaming supply for weak console sales? A: CEO Asha Sharma says demand exceeds available consoles and that Xbox is working to get more units to players, though she didn't specify which regions are affected.
Q: What do analysts say about Xbox's supply claims? A: Circana's Mat Piscatella said the data he's seen doesn't suggest stock has been the biggest driver of Xbox hardware performance.
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