What the RuneScape AI Trailer Debacle Means for You
This incident highlights the challenges developers face in policing AI use by partners, and it may lead to stricter vetting and greater transparency in game marketing.
This incident highlights the challenges developers face in policing AI use by partners, and it may lead to stricter vetting and greater transparency in game marketing.
Key points - Jagex pulled the Dragon Slayer 2 trailer after fans spotted a six-fingered knight, alleging generative AI use. - The trailer was produced by an external partner who confirmed GenAI would not be used. - Jagex issued an apology and said it is urgently investigating the incident. - The developer plans to overhaul its review processes and work with community creators. - Jagex reiterated its stance against using generative AI in its games and assets.
Timeline - During RuneFest 2026 weekend: Jagex reveals Dragon Slayer 2 trailer, fans spot six-fingered knight and AI concerns arise. - Shortly after backlash: Jagex pulls the trailer and posts an official apology on Reddit. - Following the incident: Jagex announces overhaul of review processes and plans to commission community creators.
FAQ
Q: Why did Jagex remove the Dragon Slayer 2 trailer? A: Fans noticed a six-fingered knight and other oddities, leading to allegations of generative AI use. Jagex pulled the trailer to investigate.
Q: Did Jagex use AI to make the trailer? A: Jagex says the trailer was made by an external partner who confirmed no GenAI would be used. They are investigating and have apologized.
Q: What is Jagex doing to prevent this in the future? A: Jagex is overhauling its review processes and will work with community creators to ensure future content meets standards.
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