What Itch.io's AI Crackdown Means for Players
Players gain a way to filter out AI-generated games on Itch.io, while developers get relief from spam burying their work. The move pressures other storefronts like Steam to act.
Players gain a way to filter out AI-generated games on Itch.io, while developers get relief from spam burying their work. The move pressures other storefronts like Steam to act.
Key points - Itch.io removed a couple terabytes of AI-generated games and began combating the flood. - Game pages created per day doubled from 3,000 to 6,000 over the last two months. - Bulk AI uploads will be de-indexed, and AI disclosure filters will appear in search results. - AI content is allowed if clearly stated and adds substantial value; iterative uploads are banned. - Valve's Steam has taken a hands-off approach to AI slop compared to Itch.io's action.
Timeline - Over the last two months: Game pages created per day on Itch.io doubled from 3,000 to 6,000. - Recently: Itch.io removed a couple terabytes of AI slop and announced new measures. - Going forward: Bulk AI uploads will be de-indexed and AI disclosure filters added to search results. - Following October's Next Fest: Valve vaguely suggested it's considering how to address AI spam on Steam.
FAQ
Q: Is Itch.io banning all AI-generated games? A: No. AI content is allowed if clearly stated and adds substantial value. Iterative or spammy AI uploads violate the rules.
Q: How will the new AI filter work? A: Itch.io is adding generative AI disclosure filters to more sections, including search results, so you can hide AI-built games from your searches.
Q: What is Steam doing about AI slop? A: Valve has been hands-off, vaguely saying it's considering the issue. It suggested developers build communities and unique features to stand out.
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